I help B2B SaaS founders answer the question...
Why should anyone care about your product?
Without a clear and compelling story that answers that question first, your investments in growth—landing page copy, content marketing, SEO, paid ads, and cold outreach—will either hit a wall or slide downhill. Fast.
- Your potential customers won't understand the value of your product
- Your site traffic will refuse to convert into sales
- Your emails and social media will be ignored
- Your word of mouth won't spread
- And your sales cycle will take too long
To kickstart growth and maintain a steady stream of customers, you need to go further than building a great product. Having a great product is only half the equation.
The other half—I've learned from 10 years of growing early-stage products at LinkedIn, SurveyMonkey, eBay, and Amazon—must bridge the gap between your product and the problems your customers care about solving.
“Our confidence level with how to grow our business sky-rocketed after working with Jehan. We believed in our product but didn’t know how to find the right message and positioning for the market we wanted to go after. ...The next time we enter a new market or expand our product line, we’re going to use the exact same system to figure out and execute our sales and marketing strategy.”
—Andrei & Lisa, co-founders of VC-backed Cartloop
“I love watching Jehan interview my potential customers. He knows exactly how to uncover what my prospects really care about and what triggers a buying decision. My business operates in a competitive market, so I’ve invested in a fair number of tools, books, and courses to learn how to understand my customers. But nothing beats seeing and working with a professional with years of experience in this field.
After just the first customer interview, I learned more about how to differentiate my business and how to position it than all the books and courses combined. The best part is that what I learned was so easy to act on! I started making changes to my marketing probably even before I should have, and I started seeing more inquiries and conversions almost immediately.“
—Andy, founder of Pixel True
“I worked with Jehan to validate my app for designers and figure out if I was on the right track. I was amazed by how many rich insights Jehan was able to get out of every interviewee. We learned everything from what mattered and what didn't, and why. As promised, I walked away with a much clearer picture of who I should build my app for and what problems it needs to solve, and finally, how to message and position my app for my target audience. I fully intend to work with Jehan again and highly recommend him.”
—Hermann, founder of Pantram
“Jehan helped me go from a rather lousy landing page to amazing content, flow, and actually telling the story of the product. All the ideas in my head about the product were put in place, and the vision was clarified. If I launch another product in the future, I won't think twice about working with Jehan again.”
—Donnie, founder of BuildBasis
“Jehan was a delight to work with; he was able to refine my own ideas and thoughts into a laser-focused core value prop. He then designed my narrative around that value prop, targeted to a specific audience. I was extremely happy from the start of the project all the way to final delivery! Flawless execution!”
—Tuomas, founder of TinyVoucher