Fit For Growth
Want lasting revenue growth?
Interview a potential customer from your target market to find out what's holding you back.
Designed for B2B startups by a long-serving B2B product marketer (ex-LinkedIn, SurveyMonkey, eBay, Amazon)
$127 per interviewee (all-inclusive)
How it works:
- You describe your target customer profile
- I'll find several quality interviewees who fit your target profile
- Based on your pick, I'll schedule a call and invite you both
👋 Hi, I'm Jehan, your concierge for this productized service. Having helped B2B SaaS product and marketing teams hit their growth goals for over 10 years at LinkedIn, SurveyMonkey, eBay, and Amazon, I'd love to help you build the right product and find the right story for your target market.
“Jehan did more to differentiate my business and help me position it than all the books I've read and courses I've taken.”
—Andy, founder of Pixel True
If you're here because...
- You're trying to validate your product idea or MVP
- You've built a product but haven't gained traction beyond friends and family
- Your content isn't getting traffic or attracting quality leads
- People visit your landing page but don't sign up
- Your ads and cold outreach get ignored
- You're getting tired of trying one growth tactic after another with no results
...then you've found the right place.
5 questions to simplify your growth strategy
Stop guessing how to jumpstart growth. Use interviews to reveal what customers want to see and hear from you before they buy.
1. Refine your target market—What attributes of your target market really drive demand?
2. Define customer problems—What problems do your customers care about solving?
3. Decide feature prioritization—Which features will drive word of mouth and growth?
4. Find the right messaging—How can you make your product relevant?
5. Identify the best channels—What's the best method and channel to reach your target market?
Read the full how-to guide.
Paths you can take to answer those questions
Instead of working with me, there are plenty of ways you can go about recruiting interviewees and answering those questions. You could...
Keep doing what you're doing But watch out: The easy, albeit unlikely, path to success, is to stay the course and expect a different result. Try giving yourself a deadline so you don't keep wasting time you can't get back. If you can't catch traction in the next 2 weeks, then DM me, and let's chat about the specific challenges you're having.
Find customers on your own But watch out: Recruiting customers is a skill that takes time to develop and takes even more time to execute. If you have that kind of time available, you absolutely should interview customers on your own. However, you might find that it's much harder than it looks and can soak up valuable time that you'll never get back and probably could have invested in higher-value tasks.
Use a marketplace But watch out: Marketplaces are filled with people who are there to make money; that's their primary motivation. Marketplaces recruit participants by selling it as an opportunity to create a side income. You'll find the recruitment process cumbersome, and the quality of participants doesn't meet expectations.
Take a course on growth But watch out: Courses are a good way to get recycled wisdom that's not actionable at best and misleading at worst. After spending time and money on the course, you're still left with having to do the work (yourself). Without speaking to your target market, most courses (and consultants) can only help you with guess-based growth tactics. It's not surprising that the same warmed-over advice such as 'reach out to influencers' or 'add a referral widget' is prevalent today. Those tactics won't work unless you have a deep understanding of how your customer thinks.
A better way
Working with me, you'll get just the right mix of speed, quality, and outcomes.
I'll take care of the time-sucking tasks that would otherwise take you 4-5 hours. Plus, I bring 10 years of strategic product marketing experience where I've recruited and interviewed 200+ customers before. It will feel like you have an expert-thought leader working for you at a fraction of the cost.
Transparency and quality
I'll take the time to understand your product and your target audience before I begin recruiting. Then, I'll show you the LinkedIn profiles that I believe would be helpful to interview. If you agree, we'll move forward to the recruitment stage. You'll know exactly what you're getting, plus, you're backed by my no questions asked money-back guarantee (explained below).
Ease and speed
Throughout the process, you won't have to create an account or muddle through having to learn new software. I believe, sometimes, it's just better to have a human do it for you. And, once we've agreed on the type of person you'd like to speak with, I guarantee a 7-day turnaround (which is a max; the average turnaround time is lower).
When you're ready, if you'd like the convenience of getting the complete package all under one roof, we'll be ready too.
$185 per interviewee Have an expert (me) conduct your interview(s)
$499 Create a clear and compelling story that sells your B2B product
“Our confidence level with how to grow our business sky-rocketed after working with Jehan. We believed in our product but didn’t know how to find the right message and positioning for the market we wanted to go after. ...The next time we enter a new market or expand our product line, we’re going to use the exact same system to figure out and execute our sales and marketing strategy.”
—Andrei & Lisa, co-founders of VC-backed Cartloop
“I love watching Jehan interview my potential customers. He knows exactly how to uncover what my prospects really care about and what triggers a buying decision. My business operates in a competitive market, so I’ve invested in a fair number of tools, books, and courses to learn how to understand my customers. But nothing beats seeing and working with a professional with years of experience in this field.
After just the first customer interview, I learned more about how to differentiate my business and how to position it than all the books and courses combined. The best part is that what I learned was so easy to act on! I started making changes to my marketing probably even before I should have, and I started seeing more inquiries and conversions almost immediately.“
—Andy, founder of Pixel True
“I worked with Jehan to validate my app for designers and figure out if I was on the right track. I was amazed by how many rich insights Jehan was able to get out of every interviewee. We learned everything from what mattered and what didn't, and why. As promised, I walked away with a much clearer picture of who I should build my app for and what problems it needs to solve, and finally, how to message and position my app for my target audience. I fully intend to work with Jehan again and highly recommend him.”
—Hermann, founder of Pantram
“Jehan helped me go from a rather lousy landing page to amazing content, flow, and actually telling the story of the product. All the ideas in my head about the product were put in place, and the vision was clarified. If I launch another product in the future, I won't think twice about working with Jehan again.”
—Donnie, founder of BuildBasis
“Jehan was a delight to work with; he was able to refine my own ideas and thoughts into a laser-focused core value prop. He then designed my narrative around that value prop, targeted to a specific audience. I was extremely happy from the start of the project all the way to final delivery! Flawless execution!”
—Tuomas, founder of TinyVoucher
Ready to get started?
Step 1—Click here to tell me more about your business.
Step 2—In less than 2 hours, I'll reply with a few questions to clarify if needed. Email turnaround time is based on normal business hours in the Pacific time zone.
Step 3—Once you've paid, sit back, relax, and get ready to start meeting with some potential customers.
Questions? Email me at firstname.lastname@example.org
I'm focused on speed and quality in everything I do, backed by my no questions asked return policy. If you're not happy with the quality of my work, my communication, or the timeliness of my deliverables, I'll give you your money back.