Jehan Lalkaka

Product Marketing and Strategic Leadership

About 1 in 5 founders resist paying for customer interviews. But let's explore the other side of the coin. What are you giving up if you insist on free customer interviews?

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If you want customers and investors to believe in your product as you do, start with a messaging framework. This post is a walkthrough of how to create a messaging framework and use it to sharpen your story for your target audience. And, how first finding the right message that customers believe in can be a powerful guide for product development.

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Use the Cold Audience Test (CAT) to check if your marketing message is ready for paid ads or other forms of mass marketing (e.g., community posting and email outreach to name a few). In other words, is your message ready to spread beyond your friends and close contacts?

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This end-to-end guide will help you create an actionable product and messaging strategy to win over a cold audience. If you’re an entrepreneur who wants to turn a B2B product into a viable business OR achieve lasting growth, this step-by-step guide is for you.

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