Jehan Lalkaka

I help marketing teams accelerate research, messaging, and content that grow pipeline and close deals

This guide will help you figure out Todoist and get started in 20 minutes. It's a walkthrough of how I personally use the app to manage my life and keep the stress levels at bay.

Read more...

I decided it was time to build a product and sell it myself, without a large team and a big budget. So I joined Indie Hackers and sold a productized service.

Read more...

When a big product or strategy decision looms on the horizon, different teams often have opinions that are at odds with one another. You might ask, can’t quantitative data resolve such conflicts of opinion?

Read more...

A collection of quotes with fundamental truths about marketing success and business growth.

Read more...

A common perception: If I ask a customer how to improve a fan, they’ll ask for a bigger fan, not an AC. If Henry Ford asked people what they want, they would have asked for a faster horse, not a car.

Read more...

About 1 in 5 founders resist paying for customer interviews. But let's explore the other side of the coin. What are you giving up if you insist on free customer interviews?

Read more...

If you want customers and investors to believe in your product as you do, start with a messaging framework. This post is a walkthrough of how to create a messaging framework and use it to sharpen your story for your target audience. And, how first finding the right message that customers believe in can be a powerful guide for product development.

Read more...

Use the Cold Audience Test (CAT) to check if your marketing message is ready for paid ads or other forms of mass marketing (e.g., community posting and email outreach to name a few). In other words, is your message ready to spread beyond your friends and close contacts?

Read more...

This end-to-end guide will help you create an actionable product and messaging strategy to win over a cold audience. If you’re an entrepreneur who wants to turn a B2B product into a viable business OR achieve lasting growth, this step-by-step guide is for you.

Read more...

Enter your email to subscribe to updates.