Jehan Lalkaka

Use the Cold Audience Test (CAT) to check if your marketing message is ready for paid ads or other forms of mass marketing (e.g., community posting and email outreach to name a few). In other words, is your message ready to spread beyond your friends and close contacts?

This end-to-end guide will help you create an actionable product and messaging strategy to win over a cold audience. If you’re an entrepreneur who wants to turn a B2B product into a viable business OR achieve lasting growth, this step-by-step guide is for you.