I turn B2B products into must-haves by connecting them with the pains, priorities, and workflows of a specific market.
That's what I do. I seek to understand how a product works and how customers buy so I can tell the story of why anyone should care. For over 10 years, I've helped LinkedIn, SurveyMonkey, Amazon, and eBay grow sales by launching new products, making them easy to understand, compelling, and memorable.
Most products start life as a nice-to-have for B2B buyers. My job is to make them a must-have. Achieving that takes a fun mix of art and science, to connect products with the pains and priorities of a specific market. When I have some free time, I enjoy writing about the tools I use to do my work: research, messaging, and strategic planning.
After long stints in Vancouver and Silicon Valley, I now live in San Diego, and I'm currently the vp of product marketing at Udacity.