I run product marketing for startups and large tech companies
Most people reading this blog have probably heard the advice “show, don’t tell.” Writers say it. Teachers say it. Marketers say it. It’s one of those phrases that sounds wise, but often sits there like a slogan on a mug. Helpful in theory. Harder in practice.
Many product marketers get hung up on 'owning' messaging or 'owning' whatever. But ownership and being the sole decision-maker on anything doesn't make a stellar product marketer. After all, a company is a collection of minds; not one mind. Unless you're the CEO or founder, thoughts of ownership can lead you astray. They often result in frustration as an individual and/or sub-optimal teamwork as an organization.
If you want others to listen, try BLUF'ing.
Much like your kids, your target buyers don't expect perfection or grand performances. No one expects you to have all the right answers, take all the right actions, and look like a hero.
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