I run product marketing for startups and large tech companies
Many product marketers get hung up on 'owning' messaging or 'owning' whatever. But ownership and being the sole decision-maker on anything doesn't make a stellar product marketer. After all, a company is a collection of minds; not one mind. Unless you're the CEO or founder, thoughts of ownership can lead you astray. They often result in frustration as an individual and/or sub-optimal teamwork as an organization.
If you want others to listen, try BLUF'ing.
Much like your kids, your target buyers don't expect perfection or grand performances. No one expects you to have all the right answers, take all the right actions, and look like a hero.
SaaS marketing teams often struggle to find a balance between creating value for prospects vs. existing customers
“Marketing is a waste of money,” said the CEO to Carl (not his real name), who runs marketing for a Series B startup.
What if there was one change to your retention strategy that could accelerate growth and leave your competitors behind?
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Most leadership advice never worked for me.
If your sales team chases large, quota-busting deals, you've probably run into procurement – the dreaded department that enters at the very end of the buying process.
Ever wonder why some startups have great customer retention and how they do it?