I'm Jehan or Jay, if you've known me a while.
I believe great product marketing is one of the most effective ways to grow a B2B SaaS business.
I'm a product marketing executive who helps B2B SaaS and AI companies turn strong products into growing businesses that compound over time.
Throughout my career, I've built and led product marketing teams at companies ranging from $10M to $100M in annual recurring revenue. I've worked across the full scope of product marketing, from positioning, messaging, and go-to-market strategy to customer acquisition, onboarding, adoption, and expansion.
Along the way, I've helped improve conversion rates by 30–45% and increase product adoption by 2–3x.
Today, I'm VP of Product Marketing & Enablement at Ninety, where I lead teams focused on helping customers understand, adopt, and get more value from our product.
How I approach product marketing
One thing I've learned over the years is that companies rarely struggle because they're short on marketing ideas.
They have plenty of ideas for new campaigns, website improvements, product launches, and customer engagement programs. The harder part is knowing which opportunities will make the biggest difference and getting the right people focused on them.
That's where I believe effective product marketing comes in.
My approach starts with understanding customers. What problems are they trying to solve? Why do they choose one product over another? What prevents them from signing up, becoming paying customers, or adopting more of a product?
The answers help determine where to focus and what to do next.
From there, I believe in keeping things simple: develop a clear strategy, prioritize the opportunities with the greatest commercial impact, align teams around measurable goals, and execute.
Strategy matters. So does execution.
I've always enjoyed working at the intersection of Product, Marketing, Sales, and Customer Success.
Product marketing is uniquely positioned to connect these teams around a shared understanding of customers and a common set of business goals.
But good strategy alone isn't enough. Someone needs to turn that strategy into programs, campaigns, product experiences, and processes that actually improve results.
That's why I've spent my career combining strategic thinking with hands-on execution, while building and leading teams that can consistently deliver.
Why I share what I've learned
I've been fortunate to work with talented teams, ambitious founders, and experienced executives across different stages of B2B SaaS growth.
I've also seen how easy it is for companies to invest time and money in marketing activities without fully understanding why growth isn't happening as expected.
Through my writing and work, I share practical lessons on product marketing, positioning, go-to-market strategy, customer research, conversion, and product adoption.
My goal is simple: help more B2B SaaS and AI companies make better marketing decisions, focus on what matters, and grow more efficiently.
👉 Read my articles on Forbes and Entrepreneur