After just the first customer interview, I learned more about how to differentiate my business and how to position it than all the books and courses combined.
Andy Dao
Founder, Pixel True
B2B SaaS and AI teams:
- Understand the "why" behind your greatest growth challenge using customer interviews and how to fix it
- Turn that insight into an actionable, evidence-backed growth plan with concrete recommendations
(depends on interviewee response times)
Established marketing teams
Questions I can help you answer
How others use GDS
Founders and marketing leaders use Growth Discovery Sprints at different stages of growth, from gaining initial traction and solving a known problem to validating an idea and deciding what to prioritize next.
Fix a known growth problem
You know something isn’t working, traffic isn’t converting, trials are stalling, deals are being lost, or customers are leaving, but you don’t know why. A Growth Discovery Sprint identifies the causes and gives you an evidence-backed plan to address them.
Find your next growth opportunity
The business may be performing well, but you’re unsure where the next stage of growth will come from. A sprint uncovers unmet customer needs, overlooked audiences, expansion opportunities, and improvements that could unlock additional growth.
Sharpen your messaging
You’re struggling to explain your product in a way that resonates. A sprint uncovers how customers describe their problems, what they value, and what motivates them to act, giving you clearer, more persuasive messaging.
Set smarter quarterly priorities
You have more potential initiatives than time or resources. A sprint gives your leadership team customer evidence to decide which problems deserve attention, which ideas are most promising, and what should make the roadmap for the next quarter.
Validate a growth idea before investing
You’re considering a new campaign, positioning, audience, feature, offer, or go-to-market motion. A sprint tests the assumptions behind the idea before you commit significant time, budget, or development resources.
Kick-start growth for a new startup
You have a product and an initial target market, but you’re unsure how to gain traction. A sprint helps you understand your potential customers, sharpen your positioning, and identify the most promising ways to reach and convert your first customers.
How it works
Growth questions and challenges
We'll start by selecting one or more growth problems worth solving:
⬜ Generating quality traffic
⬜ Converting traffic to signups or demos
⬜ Improving paid conversions
⬜ Activating users and driving adoption
⬜ Reducing churn
Timeline: 2 days
Customer interviews and insights
Uncover the reasons why customers aren't responding to your outreach, value prop, and product.
I will...
- Research your category and your current state of what has / hasn't worked
- Align with you on the questions we need to answer
- Identify the right people to interview
- Build the research and discussion guide
- Help recruit 5–10 participants for each growth problem selected above
- Personally conduct the interviews and have you join if you like
- Analyze what we hear across conversations
Timeline: 1.5 weeks
Evidence-backed growth plan
Turn the findings into prioritized, actionable growth recommendations for the next 1-2 quarters
Timeline: 1 week
What you get
You get much more than a folder full of transcripts and a list of interesting quotes.
You'll get that, and...
Clarity on what's holding growth back, why it's happening, and which growth initiatives are worth precious resources.
Based on what we find, recommendations could span one or more of the following:
Targeting and ICP
A refined definition of high-value customer segments and ideal customer profiles that emerges from sprint analysis of existing data and stakeholder input.
Positioning and messaging
A clarified positioning framework and messaging hierarchy informed by competitive insights and customer feedback synthesized during the sprint.
Critical content for conversion
A prioritized set of content assets identified through funnel analysis that directly address conversion barriers uncovered in the sprint.
Trial and onboarding recommendations
A set of optimized trial and onboarding flows informed by observed user friction points and behavioral insights surfaced during the sprint.
Repeatable marketing programs
A blueprint for scalable acquisition and retention programs based on patterns identified in successful experiments and channel analysis from the sprint.
Sales effectiveness
A series of enablement improvements and process refinements derived from win/loss analysis and sales team interviews conducted during the sprint.
Product improvements
A prioritized list of product enhancements informed by user feedback, usage data, and opportunity mapping completed throughout the sprint.
Every recommendation is grounded in evidence from the people actually making decisions about whether to buy, use, expand, or leave.
Why me
I've run this process this over 60 times over the last 15 years helping B2B SaaS companies grow across acquisition, conversion, onboarding, adoption, expansion, and retention.
I've worked with...
See my past results and testimonials.
One lesson keeps repeating:
Data is great at telling you where something is going wrong. Interviewing customers is often the fastest way to understand how to materially impact growth.
A rapid Growth Discovery Sprint helps you make better growth decisions before spending another quarter, and more money, testing ideas based mostly on assumptions.
Testimonials
I love watching Jehan interview my potential customers. He knows exactly how to uncover what my prospects really care about and what triggers a buying decision. My business operates in a competitive market, so I’ve invested in a fair number of tools, books, and courses to learn how to understand my customers. But nothing beats seeing and working with a professional with years of experience in this field.
After just the first customer interview, I learned more about how to differentiate my business and how to position it than all the books and courses combined. The best part is that what I learned was so easy to act on! I started making changes to my marketing probably even before I should have, and I started seeing more inquiries and conversions almost immediately.
Andy Dao
Founder, Pixel True (acquired)
Jehan was a delight to work with; he was able to refine my own ideas and thoughts into a laser-focused core value prop. He then designed my narrative around that value prop, targeted to a specific audience. I was extremely happy from the start of the project all the way to final delivery! Flawless execution!”
Tuomas Jomppanen
Founder, TinyVoucher (acquired)
Our confidence level with how to grow our business went way up after working with Jehan. We believed in our product but didn’t know how to find the right message and positioning for the market we wanted to go after. Jehan gave us a framework that we can use, worked closely with us to take every step, and made sure we got closer to our goal week after week. The next time we enter a new market or expand our product line, we’re going to use the exact same system to figure out and execute our sales and marketing strategy.
Andrei & Lisa
Co-Founders, Cartloop (acquired)
Have a growth problem you want to fix?
Tell me where you're stuck and let's figure it out