Should you pay for customer interviews? Learn why incentives can improve research quality, speed up learning, and help you reach the right buyers.
Jehan Lalkaka
32 posts
Posts by Jehan Lalkaka
Discover how a messaging framework helps define your ideal customer, sharpen product positioning, improve conversions, and guide product development.
Growth Stage
A monthly newsletter where I pick a B2B startup, interview their audience, and turn those insights into an evidence-backed growth plan.